Gear Focus
Nov 19, 2024
In a major step expanding access to quality used gear for photographers and videographers, GearFocus is thrilled to announce a partnership with Refocus Marketplace. This new strategic partnership expands the realm of opportunities for the GearFocus community to access a dramatically broadened inventory of high-quality, tested, and verified gear. This partnership not only reinforces GearFocus' status as a trusted marketplace for creatives but also elevates its mission to fulfill the ever-increasing need for reliable used equipment.
And, what does this mean for photographers and videographers? Thousands of new items, ranging from vintage film cameras to the latest in mirrorless technology, are now more accessible than ever. Any gear purchased through this partnership meets rigorous quality standards. This goes beyond adding products to the market; it's about creating a one-stop shop for professionals and enthusiasts to get everything they need to improve. GearFocus and Refocus are ideal for those seeking their next camera or the perfect lens.
According to GearFocus Founder Matt Baron, "This partnership reflects the community we've created. Having the full inventory of the Refocus Store will greatly expand the gear availability for our users, all in one place."
According to Bill Pryor, CEO of Refocus Marketplace, "This partnership makes strategic sense—GearFocus is creating something special with a marketplace serving camera enthusiasts at every level. And GearFocus users get the importance of quality, reliable gear, so this is a perfect fit for expanding our distribution."
The partnership combines broad inventory with GearFocus' community of enthusiasts to provide a seamless shopping experience for both professionals and hobbyists.
Photographers, videographers, and content creators visiting the GearFocus marketplace will immediately grasp the difference. They will see a wide range of equipment—from vintage film cameras and top-quality glass to high-end film gear and even the coolest of accessories—all of which have gone through thorough reliability testing. Our users choose GearFocus due to their trust in our marketplace, and we see this partnership as an opportunity to better serve them by providing an unprecedented selection of high-quality equipment while maintaining strict verification guidelines.
Items added are subject to buyer-friendly policies, including a 48-hour verification period and a 14-day return window for eligible items—a reassuring protective measure that ensures purchases meet buyer expectations.
As Pryor explains, "Trust and transparency are critical in the used equipment market." All Refocus equipment undergoes significant testing and verification, offering an elevated level of certainty to the GearFocus online marketplace.
Industry veterans see this as a game-changer for the used camera gear segment. The partnership combines GearFocus's curated marketplace with Refocus's trusted inventory to meet the rising demand for quality used gear while upholding high verification standards.
Users returning to GearFocus will see:
Significantly expanded stock of high-quality used gear
Confidence in pre-tested equipment
Clear labeling of inventory and policies
Simplified shopping experience
Professional shipping and tracking
Dedicated support from both platforms
The GearFocus marketplace has already started integrating this expanded inventory, adding new listings daily. Both companies remain committed to high-quality standards serving their communities.
Baron concludes, "This partnership equals more opportunities for our users." By welcoming Refocus inventory onto the marketplace, photographers gain more options and greater access to top gear. Ultimately, this initiative benefits the entire community.
Whether looking for a classic camera or an innovative digital tool, this partnership ensures you get the right gear to elevate your craft.
Make room for new gear in minutes.