Privacy Policy

We collect personal information to provide and improve our Services, including:

We use your information to:

• Facilitate transactions and manage your account.
• Provide personalized services and recommendations.
• Improve our platform and develop new features.
• Communicate service-related messages (e.g., order updates).
• Ensure security and prevent fraud.
• Comply with legal and regulatory obligations.

We only share personal data when necessary:

• Service Providers: Payment processors, shipping carriers, and marketing platforms.
• Legal Compliance: In response to legal obligations, investigations, or law enforcement requests.
• Business Transfers: If we merge or are acquired, data may be transferred as part of the transaction.

• Account Settings: Update or delete your personal details through your account dashboard.
• Marketing Preferences: Opt out of promotional emails via the unsubscribe link.
• Cookies: Adjust cookie settings through your browser at any time.

If you live outside the U.S., you may have rights to access, correct, delete, or restrict processing of your data. Contact support@gearfocus.com to exercise these rights.

We use encryption, firewalls, and secure data storage to protect your information. However, no system can guarantee complete security. Use strong passwords and maintain account security.

We keep your data as long as needed for business, legal, or compliance reasons. After account closure, we securely delete or anonymize your information based on applicable laws.

We use cookies to:

• Recognize returning visitors.
• Save your preferences and personalize services.
• Improve site performance and marketing efforts.

When you use our Services, we may use automatic data collection technologies to deliver a better experience. For more details, see our Cookies Policy.

Your data may be transferred to servers outside your country, including the U.S. We use safeguards like contractual agreements to ensure your data stays protected.

We may update this Policy periodically. Major changes will be communicated through notifications on our platform or via email.

For privacy-related inquiries, contact:

Email: support@gearfocus.com

Mailing Address: GearFocus, 10903 Cade Cir, Austin, TX 78726

Effective Date: April 1, 2026

If you are a California resident, you have the right to request that GearFocus disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which that information was collected, the business or commercial purposes for collecting, using, disclosing, or sharing that information, and the categories of third parties to whom we disclose that information. You also have the right to request deletion of personal information we collected from you, subject to exceptions, and the right to request correction of inaccurate personal information.

GearFocus does not sell personal information for money. GearFocus may share certain personal information with advertising partners for cross-context behavioral advertising, ad measurement, audience matching, and campaign attribution. California residents have the right to opt out of that sharing.

California residents may submit requests to know, delete, or correct by emailing support@gearfocus.com. California residents may opt out of the sharing of personal information by using the "Do Not Sell or Share My Personal Information" link available on our website or by enabling a recognized opt-out preference signal, such as Global Privacy Control, where required by California law.

We will not discriminate against you for exercising your California privacy rights.

• Identifiers: Name, email, phone, address, IP address, username, device identifiers.
• Customer Records: Name, address, phone, payment details (collected by Stripe).
• Commercial Information: Purchase history, products viewed, cart contents, offers made, seller records.
• Internet/Network Activity: Browsing history, search queries, pages visited, clicks, referral URLs, browser type.
• Approximate Geolocation: City/state/country derived from IP address, shipping and billing addresses.
• Account Credentials: Hashed passwords and authentication data.
• Sensitive Personal Information: Seller tax ID and payout/bank information (used only for seller onboarding, payments, tax reporting, fraud prevention, and legal compliance).

• Facilitating transactions between buyers and sellers.
• Account creation and management.
• Customer support and communications.
• Platform improvement and new feature development.
• Security, fraud prevention, and legal compliance.
• Advertising and marketing.

• Payment processors and payout providers.
• Shipping, logistics, and fulfillment providers.
• Email delivery and marketing providers.
• Analytics, advertising, and attribution partners.
• Hosting, search, content, and infrastructure providers.
• Security and error monitoring providers.
• Tax compliance providers.

In the preceding 12 months, GearFocus may have shared identifiers, customer records, commercial information, internet/network activity, and approximate geolocation with advertising partners. GearFocus does not knowingly sell or share personal information of consumers under 16 years of age.

You may opt out by visiting our Privacy Choices page or by enabling Global Privacy Control (GPC) in your browser. When opted out: Meta pixel tracking is suppressed, TIE/Revenue Roll visitor identification is suppressed, server-side Meta CAPI tags are blocked, and Google Ads Enhanced Conversions user matching is suppressed. Opting out does not affect your ability to use GearFocus, GA4 analytics, transactional emails, or account security.

GearFocus uses sensitive personal information only for permitted purposes (payment processing, tax compliance, fraud prevention, seller onboarding, account security). Because of that, GearFocus does not offer a separate "Limit the Use of My Sensitive Personal Information" mechanism.

• Email: support@gearfocus.com
• Phone: 877-606-3504
• Mail: GearFocus, 10903 Cade Cir, Austin, TX 78726

We verify identity before processing requests. We will respond within 45 days (up to 90 days with notice). Authorized agents are accepted with proof of authorization.

GearFocus will not deny services, charge different prices, or provide different quality of service for exercising your California privacy rights.

• Account data: While active, plus 3 years after account closure.
• Orders and transactions: 7 years.
• Seller tax information: 7 years.
• Support communications: 3 years.
• Marketing data: Until unsubscribe or deletion request.
• Analytics data: 14 months.
• Error logs: 90 days.
• Server/CDN logs: Short period per provider settings.

GearFocus uses reasonable safeguards to protect your personal information. If a breach requiring notice occurs, we will provide notice as required by applicable law.

GearFocus honors Global Privacy Control (GPC) signals where required by applicable law. When a GPC signal is detected, we treat it as a request to opt out of sharing personal information for cross-context behavioral advertising.

• Payments and payouts: Stripe, Stripe Connect, Affirm.
• Shipping and logistics: ShipStation, ShipEngine.
• Transactional email: SendGrid.
• Marketing email: Omnisend.
• Analytics and advertising: Google Analytics, Google Ads, Meta, Microsoft Ads, TIE/Revenue Roll, Stape.
• Infrastructure: Firebase, Firestore, BunnyCDN, Algolia, Plasmic.
• Security and monitoring: Sentry.
• Tax compliance: TaxJar.

If you are located in Québec, GearFocus handles your personal information in accordance with applicable Québec privacy law. You may request access to and correction of your personal information, and withdraw consent where processing is based on consent. Questions, requests, or complaints may be directed to the Chief Executive Officer at support@gearfocus.com.

Si vous êtes situé au Québec, GearFocus traite vos renseignements personnels conformément aux lois applicables du Québec en matière de protection de la vie privée. Vous pouvez demander l'accès aux renseignements personnels que nous détenons à votre sujet et demander la rectification de renseignements inexacts, sous réserve des limites prévues par la loi. Vous pouvez également retirer votre consentement lorsque le traitement est fondé sur le consentement, sous réserve des restrictions légales ou contractuelles applicables.

Pour toute question, demande ou plainte concernant les renseignements personnels, vous pouvez communiquer avec le chef de la direction à support@gearfocus.com.